NAP Brands

The Challenge

NAP Brands partnered with Lucid Logistics to expand distribution for their tool range across the UK and Ireland. The challenges included:

• Identifying the right type of retailer to target within a competitive marketplace.

• Building persistent and persuasive relationships with decision-makers to secure listings.

• Coordinating across multiple retailer teams to ensure the product launch ran smoothly and delivered the expected commercial results.

To succeed, NAP Brands required a partner who could combine sales expertise with logistical know-how, ensuring both placement and performance.

Our Solution

Lucid Logistics created a targeted sales and distribution strategy that focused on high-value opportunities while building a broad network of retail partners. Our approach included:

• Researching and targeting the most relevant retail channels, from major buying clubs to specialist merchants.

• Employing a consultative sales approach to build strong rapport and trust with retail buyers.

• Providing ongoing support to internal retail teams, ensuring smooth onboarding, launches, and aftercare.

• Managing the entire process from listing negotiations through to distribution logistics and retailer support.

This joined-up strategy delivered strong results and positioned NAP Brands as a key supplier in multiple retail sectors.

The Results

• Successful entry into high-value sales channels across the UK and Ireland.

• Placement with major national buying clubs, Ireland’s largest DIY chain, and the UK’s leading independent builders’ merchants.

• Secured listings with top-tier online retail platforms.

• Expanded distribution through both pure-play and hybrid retailers, as well as buying groups for smaller independent outlets.